NOTHING
The transparent aesthetics of the power bank display the innards in their full glory and are illuminated by the array of small warm-toned LEDs on the inside. This lends the accessory a diffused light on all sides for a Cyberpunkish look inside out. Creating a power bank makes even more sense for Nothing, given the usability and the no-frills nature of the product. With countless options on the market, a transparent power bank in Nothing’s product line would be another step in completing their ever-growing ecosystem.
To design a power bank inspired by the brand Nothing by maintaining brand values and aesthetics.
Brief
Going off the mainstream designs comes with its set of rewards but can be a highly risky strategy if things go south. Carl Pie took the leap of faith and went on to implement his life’s philosophy of being transparent to the radical new line of products under the Nothing brand name.
After the initial chalk-and-cheese response for the hyped, first-ever earbuds and the smartphone, Nothing has worked on its mistakes and come up with the impressive Nothing Phone (2). Over the period of two years, we’ve seen a lot of Nothing-inspired concepts, and to be frank, all of them seem right in place!